Welcome to SilverNeedle Hotels, one of the most dynamic and rapidly growing hotel networks across Australia and New Zealand with close to 70 locations.
SilverNeedle Hotels is the owner and licensor of five brands:
Together the five brands create an unrivalled accommodation network with respect to the range of properties we offer and our coverage across Australia and New Zealand.
In the early days, expansion of SilverNeedle Hotels was attributed to the success of our first hotel brand, Country Comfort. Country Comfort is one of the most recognized names in regional Australia, known for its genuine hospitality and providing a home away from home for business and leisure travelers in many country and coastal centres. Regional destinations have remained close to the heart of the group with the launch and continued growth Australis Hotels, Resorts and Apartments and Sundowner Motor Inns.
More recently the Chifley Hotel portfolio has expanded to 10 hotels since the start of 2008, and the first Grand Chifley was opened in early 2009. And, the good news is this is just the beginning! Our vision is to continue to add new hotels the SilverNeedle network.
While our growth strategy is important, we believe that people are the key to our success. “Our passion for service creates relationships and guests for life”. This is our service culture that reflects the company’s shared values and beliefs, created by a team of people from various levels of the organization.
As an owner, manager, lessee and licensor of hotel businesses, our perspective is unique within the industry. Our private ownership structure means decision making is a seamless and swift process to capitalize on opportunity, and our Australian heritage gives us a distinctive understanding of Australian markets that leads us to strive to be the best, rather than the biggest player in the market.
